Seoul Food from Idaho

  In 2013, a group of teenagers in South Korea made international news when they were booted from a McDonald’s after buying $250 in French fries. The teens had hoped to host a “potato party” – a fad then sweeping South Korea and Japan. Since then, Koreans have kept up their love affair with potatoes.   […]

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Soccer Ball

Avoiding Calvinball – Why trade rules matter

  In the wonderful comic strip of the same name, Calvin and Hobbes engage in endless games of “Calvinball,” a game where the players make up rules as they go along and no one wins. While great for building imagination, its players often end up in disputes. Playing Calvinball in commerce would have the same consequences, […]

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navy-white-turquoise-logo-for-post

Global by Design

  Crowdsourcing Across Continents   The story of our logo is a journey of thousands of miles traveled seamlessly across several continents over the Internet in a matter of days from concept to product.   TradeVistas pitched its brief by posting it online to the more than 1.2 million designers in 193 countries, many of […]

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