The Kardashians continually extend their dynasty, promoting their own products while recommending others on social media using Snapchat, Instagram, and Twitter. They’ve also created their own apps, in their own images, to push their own line of products. Love them or hate them, the Kardashians’ countless business ventures are stimulating both the global app economy — and the larger world economy.
About Paige Nelson
Paige Nelson is a Research Intern with the Scholl Chair in International Business at the Center for Strategic and International Studies (CSIS). She is a rising junior studying International Relations Global Business at the University of Southern California.
Entries by Paige Nelson
Driving with the Top Down If you’re a movie buff like I am, you’re familiar with recurring scenes in old Hollywood films of a footloose American driving the California coastline in a bright-colored convertible with the top down, hair blowing in the wind. Driving a convertible on the open road is a quintessential American experience. But as China takes center stage in the global auto market, accounting for one quarter of all sales last year, automakers are increasingly focused on meeting Chinese consumer preferences. Between air quality and a penchant for the more practical, a lack of affinity for convertible cars in China might just kill off the future of the beloved ragtop. Air Pollution is Choking Convertible Sales Convertibles […]