We can – and do – talk about “America trading with China,” and about “Germany having a comparative advantage in the brewing of beer.” The very notion of “international trade” causes us to miss the essential reality of trade, which is always flesh-and-blood individuals bargaining and exchanging with each other in ways that each person judges to be in his or her best interest.
Trade has been a remarkable engine of economic growth and development, lifting hundreds of millions out of poverty since the birth of the modern trade system in Bretton Woods more than six decades ago. But how can a country trade sustainably, and deliver not only balanced economic benefits to its citizens, but also strengthen social capital and provide responsible environmental stewardship?
World trade is a major driver of the global economy. According to the World Trade Organization (WTO), trade accounted for 30 percent of total global economic output in 2014, up from 20 percent in 1995. As the world has become increasingly globalized, trade has grown dramatically as a share of total global output.
The story of our logo is a global design journey traveled seamlessly across several continents in a matter of days from concept to product.