The popularity of American novels, textbooks, and scholarly works is driving efforts to translate and sell U.S.-published books in countries around the world. Digital publishing offers access to many more consumers beyond our borders. The main challenge to global expansion is the need to promote modern copyright regimes in the countries where publishers seek to sell more books
The Kardashians continually extend their dynasty, promoting their own products while recommending others on social media using Snapchat, Instagram, and Twitter. They’ve also created their own apps, in their own images, to push their own line of products. Love them or hate them, the Kardashians’ countless business ventures are stimulating both the global app economy — and the larger world economy.
It’s not so easy to find paint-by-number kits these days outside of the Smithsonian Museum of American History, though there’s a limited selection on Amazon. Who makes the brushes, canvases, and little tubs of plastic acrylic paints? Half of the world’s brushes and painting canvases are shipped from China. Here’s a story about how digging into the source of your favorite hobby materials can lead you on a tale of unfair trade.
Last year, almost 70 percent of the players in England’s Premier League were from other countries. Could this be causing a hollowing out of talent when the World Cup rolls around? Does the home country need to be more “protected” by setting aside more spots for local talent? Or does a “free trade” approach drive up the level of competition?
Whether you bought a multipack of screamers, bottle rockets, and roman candles from a roadside stand, or plan to watch a professionally-designed community display this Fourth of July, chances are the fireworks themselves were produced in China.
Europe, North America, Japan and Russia are the biggest traditional markets for snowboarding. As the Olympic Winter Games kick off, the industry is hoping new events and even more spectacular tricks will provide “big air” to the sport’s popularity, particularly in Asia.
Countries that have hosted the Olympics — and even those that bid and lose — enjoy a permanent increase in national exports of around 30 percent. That’s potentially more impactful than entering into trade agreements.
Sports fans around the world have so many new platforms and formats to enjoy premium sporting events, that income from the sale of broadcasting and media rights far surpasses revenue from ticket sales in most sports. Unlike in football, the rules of this game are still being written.
In 1927, people throughout the United States were introduced to the white gospel of country music made possible by new portable recording devices and distributed by album and broadcast radio. In 2016, paid subscriptions to music streaming services topped 100 million. The recorded music industry is at the forefront of the explosion in global digital trade.
Over half of all Americans enjoy playing video games regularly. Whether you’re a “hardcore gamer” with the latest virtual reality headset or just killing time with Sudoku on your phone waiting for the bus, we are all unwittingly engaged in a vibrant global market for gaming entertainment products competing for our attention.