As a new resident in Geneva, I consulted with a number of WTO Ambassadors to the WTO as well as senior members of the secretariat. Several members offered a bottom line value to the WTO: the WTO system is providing essential stability without which business would have far less certainty. Without the WTO system in place, economic activity — both cross border and domestic – would be sharply reduced. Anyone who cares about either the level of economic activity for a country or for a company should pause and consider that truth.