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snowboarding

Go on a “Rad Ride” to Find Out Where Your Snowboard is Made

Europe, North America, Japan and Russia are the biggest traditional markets for snowboarding. As the Olympic Winter Games kick off, the industry is hoping new events and even more spectacular tricks will provide “big air” to the sport’s popularity, particularly in Asia.

ipencil plain cover

I, Pencil

“I, Pencil, simple though I appear to be…have a profound lesson to teach. And I can teach this lesson better than can an automobile or an airplane or a mechanical dishwasher because—well, because I am seemingly so simple. Simple? Yet, not a single person on the face of this earth knows how to make me.”

Emoji Head Woman using smart phone

Americans Can Smile About Their Place in the Global Economy

The global production of goods can be charted by each stage at which activity occurs and value is added. The great news is that Americans excel at the activities on the production curve that require the most creativity and know-how, and that generate the most profit.

PSL Feature Image

Fall Favorite Pumpkin Spice Latte, Thanks Trade

If you’re one of the millions of Americans headed to Starbucks for a seasonal pumpkin spice latte, the benefits of trade are right in your hand. Whether it’s Starbucks or a boutique coffee shop, the coffee we drink is imported. Because while the United States excels at growing many crops, coffee beans aren’t one of them.

Transformers showing both forms

Substantial Transformation: What are You and Where Did You Come From?

Most products today are the result of creative, physical, and intellectual efforts by people in different roles across the globe—they are designed in one country, their materials are procured in another, their components may be made and assembled somewhere else. Their “Made in…” labels only tell us the country where that product last underwent some significant change or “substantial transformation”. That’s just a snapshot of one stop on their journey

The Old and New of Console Gaming

Press Start to Play: Digital Trade in Video Games

Over half of all Americans enjoy playing video games regularly. Whether you’re a “hardcore gamer” with the latest virtual reality headset or just killing time with Sudoku on your phone waiting for the bus, we are all unwittingly engaged in a vibrant global market for gaming entertainment products competing for our attention.

It's a Wonderful Loaf Screenshot

Trade Illustrated

How is bread traded without a Bread Czar or a Minister for Flour? Inspired by the classic essay, I, Pencil, Professor Russ Roberts of Stanford University, offers an engaging and timeless story to explain the economic processes we benefit from daily without realizing.

The Elemental Case for Free Trade

How can one bakery focus on selling this many flavors of macaron cookie? Production in our economy is increasingly specialized. Specialization requires trade, which in turn promotes more specialization. And, the greater the number of consumers and producers, the larger the scope for each producer to focus on a narrow specialization. That’s part of the story of trade.

Fashion designer

Jobs in Fashion You Didn’t Know Were Connected to Trade

When you think haute couture, you think of the fashion capitals of the world – Milan, Paris, New York, London, and Tokyo. Whether we’re talking about runway gowns or graphic tees, the fashion industry is global. But did you know that an average 70 percent of your clothes are “Made in America”?

newsroom products profile

Why Trade Agreements are Like Facebook

Every day, Facebook users share posts or “friend” someone, creating billions of new connections. Trade agreements don’t tell businesses whom to friend or like. But by removing obstacles to commercial transactions, trade agreements serve as a platform for American businesses of all sizes to better connect with buyers and sellers around the world.